The company has merged its North American ad business across webcomics and webnovels, enabling advertisers to reach Gen Z audiences across WEBTOON and Wattpad NEW YORK--(BUSINESS WIRE)-- WEBTOON ...

WEBTOON will unify its regional UGC services into a single platform, introducing a suite of features and tools for Creators and fans, including new monetization opportunities, performance insights, ...

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.