The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your ...

When it comes to email marketing, there's a lot to consider. We've got you covered with these top 12 email marketing tips. There is no doubt that email marketing is effective. But how many times have ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...