Companies that harness their data effectively can predict market trends, enhance customer experiences, and drive innovation. In this way, data is the secret ingredient to business success. In today’s ...

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...

When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what ...

If you’ve ever wondered how some websites consistently appear at the top of search results while others don’t, you’re not alone. SEO has evolved beyond just keywords and backlinks. What is structured ...

In today's fast-paced digital economy, corporate decision-making is undergoing a seismic shift. The traditional reliance on historical data, experience and intuition is giving way to AI-powered ...

Artificial intelligence (AI) is changing the landscape of design rapidly, offering architects and owners new tools to improve visualization, better communicate with stakeholders and make more-informed ...

In this special guest feature, Scott Lucas, Head of Marketing at Concentric, suggests that compliance is a complex topic, and in this article he addresses the surface of what you’ll need for your ...

There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those ...