Microsoft tests File Explorer search optimisation to reduce RAM usage in Windows 11

A new Windows 11 Insider update optimises File Explorer search by removing redundant indexing operations, promising faster ...
ExchangeWire

Creative Optimisation in the Age of AI: Predictions on a New Craft

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...
Cloud Computing

Flexera 2024 State of the Cloud: Cost optimisation, FinOps and GenAI key takeaways

Flexera has admitted that 2024 is a ‘complex’ year for cloud adoption as the company publishes its latest State of the Cloud report – and while cost optimisation remains key, sustainability is slowly ...
exchange4media

From rankings to references: How trust became the new currency of visibility

As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to ...
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SMU’s mini-conference on optimisation sparks groundbreaking insights across industries

The Department of Mathematics and Applied Mathematics at Sefako Makgatho Health Sciences University (SMU) recently held a powerful two-day mini-conference, titled “Optimisation in Practical Scenarios, ...
Marketing Week

‘Brain engine optimisation’ is the new search engine optimisation

That quote – from Jon Bradshaw, founder of the consultancy Brand Traction – is the most profoundly pithy idea we’ve heard in a long time. What exactly does it mean? Well, imagine you’re a tourist in ...