While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...

Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve. "I'm always working on developing new concepts to bring to ...

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ...

Spotify has doubled down on its advertising expansion by launching several new features, chief among them a fresh ad exchange and a collection of AI tools. The profit-minded platform formally ...

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...