Colgate, which has been facing some aggressive comparison strategy adopted by Pepsodent Germicheck in its advertising, is bullish on its latest toothpaste brand Colgate Visible White. Colgate is the ...

MUMBAI, India, Nov. 18, 2025 /PRNewswire/ -- Teeth may not always be the first thing that comes to mind in a beauty routine, but Colgate is changing that. The latest launch, Colgate Visible White ...

Colgate-Palmolive (India) has rolled out a film for its Visible White Teeth toothpaste. Conceptualised by WPP@CP, the film shows a lady complexing those around her with her shining white teeth. All of ...

Colgate-Palmolive is set to redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As part of Colgate-Palmolive's ongoing agenda to enhance India's oral health ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. The integrated brand campaign with Kiara showcases how Visible ...