The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leena Iyar First ...

A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Customer data management is defined as an ...

Companies can never get stagnant on improving their customer experience. Yet too often, good customer service may focus solely on having more positive face-to-face interactions instead of addressing ...

Forbes contributors publish independent expert analyses and insights. I write about leveraging neuroscience to create remarkable leadership. Sometimes I run across a tool that’s just too good not to ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Opinions expressed by Entrepreneur contributors are their own. Great companies are like beautiful clocks; they’ve got a lot of moving parts that all have to work together in order for the whole to be ...

Creating a customer pipeline is not a "set it and forget it" process. Not by a long shot. "It is essential that a business know, manage and update its pipeline at all times," stresses Lain Karan, a ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...