The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace and create a common language for buyers ...
The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data. The Data Transparency Framework is open for public comment until July.
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to ...
Last month, Yahoo became the first DSP to adopt IAB Tech Lab's Data Transparency Label. Created after consultation with numerous industry bodies, the label promises a solution to a decades-old problem ...
Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...
Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...
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