From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Rhetoric is at the heart of the battle for power in at least 64 countries which go to the polls this year – an extraordinary year in politics. While the Ancient sandals may have been swapped for ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...