Keyword selection is as integral a part of pay per click advertising as selecting copy and headline variations. However, it’s often viewed as somewhat of an afterthought as some spend hours crafting ...

This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Competition for keywords is fierce, and getting noticed is becoming more of a challenge. Throw into the mix changes in how Google and Facebook are handling their ads, and suddenly brands are beginning ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

There have been many debates in the search marketing community over whether or not to do match type segmentation. Ultimately, each PPC manager has to decide for themselves what makes the most sense ...

Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...