Algorithm-chasing produces fragile SEO results. Audience-first SEO builds lasting visibility by creating content real people ...

AI Overviews are cutting organic CTR by up to 61% and paid CTR by 68%. How UK businesses can adapt by earning AI citations.

Google and Microsoft PMax updates for 2026. Search partner transparency, parked domain filtering, Meridian planner and new learning path.

How to prepare your WordPress site for AI-powered search. Covers structured data, E-E-A-T signals and practical optimisation steps.

Web accessibility has legal, commercial and ethical implications that UK businesses can’t afford to overlook. The regulatory landscape has tightened considerably in recent years, enforcement is ...

February 2026 data reveals something most UK retailers haven’t picked up on yet. AI search optimisation stopped being just ...

If your paid search strategy begins and ends with Google, you’re probably not alone. Most UK businesses default to Google Ads because that’s where the volume is. It’s the obvious choice and, for years ...

Small marketing teams across the UK are under pressure to adopt AI tools quickly, but rushing into implementation without a plan creates more problems than it solves. A practical, phased approach to ...

For over two decades, SEO success has been defined by one thing: where you rank. Page one, position one, keyword by keyword. That model made sense when search engines were little more than lists of ...