Ready Player Me’s tech will help players ‘carry their identities and fandom’ across Netflix’s games.

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Netflix announced it’s acquiring Ready Player Me, the avatar creation platform, which the streaming giant hopes to leverage ...

After shifting its gaming strategy to focus more on games played on the TV, Netflix announced it’s acquiring Ready Player Me, ...

Netflix will soon let customers make their own customized gaming avatars through the acquisition of Ready Player Me, an avatar-creation platform.

Digital avatar generation company Lemon Slice is working to add a video layer to AI chatbots with a new diffusion model that ...

Not yet available for streaming. What Avatar: Fire and Ash lacks in novelty, it more than makes up for with familiar characters and a satisfying finale that’s worth the wait.