Marketing Dive

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the ...
Advanced Television

Report: CTV’s data gap holding back bigger ad budgets

Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad ...
Devdiscourse

Digital transformation of humanitarian supply chains could improve trust and sustainability

Read more about Digital transformation of humanitarian supply chains could improve trust and sustainability on Devdiscourse ...
The Desk on MSN

Gracenote: CTV budgets would improve with stronger show-level data

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...
BMJ Open

Introduction to secret sharing based secure multiparty computation in health data

Background Joint analyses across multiple health datasets can increase statistical power and improve the generalisability of ...