The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Salesforce paid $8 billion for ...

HIG has signed a definitive agreement to sell its portfolio company Project Informatica to EMK Capital. Founded in 1990, Project Informatica is an operator in the Italian information technology market ...

Informatica (INFA) edged lower by 0.3% after a report about the timing of Salesforce's $8 billion planned acquisition. There appears to be some uncertainty whether the Informatica (INFA) deal could ...

Enterprise data management company Informatica Inc. reported a strong third quarter for 2025, with cloud subscription revenue rising 31% over the same period last year and overall revenue slightly ...

An increased number of requests for digitalization and data across the firm’s business processes has led to paint manufacturer Jotun giving its data management platform a makeover. Jotun, which ...

Enterprise data warehousing is the data of the organization being created at a single point of access. The data is always accessed and viewed through a single source since the server is linked to this ...

Behind every successful, modern analytics and AI initiative is a strong data foundation supporting it, comprising of an effective data integration strategy. With data integration in place, enterprises ...

Informatica’s latest release brings self-service tuning, LLM integration, and model governance to the forefront of enterprise data management. Informatica is adding new AI-based capabilities to its ...

Data platform vendor Informatica is expanding its AI capabilities as the needs of gen AI continue to increase enterprise requirements. Informatica is no stranger to the world of AI; in fact, the ...

The data industry is on the verge of a drastic transformation. The market is consolidating. And if the deal flow in the past two months is any indicator — with Databricks buying Neon for $1 billion ...

Informatica has touted the news as the next evolution in autonomous data management. The company announced CLAIRE Agents, a suite of digital assistants designed to augment large scale data management.