With every new project that he undertakes as a Production Designer or Art Director, Chien’s body of work illustrates the ...

Casino gaming provider Pascal Gaming has updated its visual identity, introducing changes to its branding as the company ...

Explore the difference between old money aesthetic and new luxury fashion, and how classic style trends shape modern luxury and fashion identity.

Grace Kuo, chief strategy officer at ROE Visual, says the ARIA Awards project reflects the ongoing collaboration between the ...

Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver. After years of sliding sales, polarizing design choices and a muddled ...

Mercedes-Benz appoints its AMG design boss as the new design chief, marking a strategic shift in the automaker’s global ...

Every time I see someone wearing that Carhartt logo, you know what I see? I see a billion-dollar lesson in brand evolution that most people miss entirely. Hamilton Carhartt didn't just create a ...

Have you ever walked into a party and instantly known who the cool kids were? That's what excellent brand design does in the marketplace. It sings, dances, and sometimes even does backflips to get ...

Have you ever spent hours perfecting a presentation, only to feel like the design still falls short of your vision? Or struggled to create eye-catching visuals for a project, wishing there was a ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Bright blue and mustard yellow clashed like neon against the city’s brick and asphalt. The “ZOHRAN” wordmark stretched boldly across campaign posters, its wide, bracketed serifs and forward-leaning “Z ...