Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

Sep 16, 2025 · The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

Dec 1, 2025 · This month, I’m vowing to take a little more time for myself in between visits, and the products in the December Allure Beauty Box make it a bit easier to sneak in some self-care.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

Discover Allure's Best of Beauty-winning products in every category: hair, skin-care, makeup, fragrance, and more.

The August 2025 Allure Beauty Box is packed with Allure editors’ favorite beauty products from Fresh, Glow Recipe, Tower 28, and more—a $136 value for $10!

Here, 357 new Allure 2024 Best of Beauty Award winners that—you have to admit—look so good with a splash of red.