IAB
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
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Interactive Advertising Bureau - Wikipedia
The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies.
IAB Tech Lab
1 day ago · About IAB Technology Laboratory Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally …
Kevin Bacon and Bozoma Saint John Among Headliners for IAB
Dec 4, 2025 · IAB’s agenda for ALM 2026 includes Kevin Bacon, Nissan US CMO Allyson Witherspoon, and Bozoma Saint John.
IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to ...
1 day ago · Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology …
IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated …
20 hours ago · NEW YORK —In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to …
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic ...
18 hours ago · December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize …
IAB Tech Lab releases standards for six CTV ad formats
1 day ago · The six CTV ad formats defined by the IAB Tech Lab’s new guidance include Pause, Menu, Screensaver, In-Scene, Squeezebacks, and Overlay. IAB analyzed more than 100 …
Interactive Advertising Bureau | Our Story - IAB
The IAB Global Network brings together a total of 45 IAB organizations, including three regional organizations, to share challenges, develop global solutions, and advance the digital …