Promotion management is the process of planning, executing, and optimizing promotions to boost sales and ROI through collaboration and data analysis.

Aug 12, 2025 · It sounds simple, but that’s the core principle behind all promotion strategies—raising awareness about a product, then convincing potential customers they …

Promotion management involves planning, implementing, monitoring, and analyzing promotional activities within a business. It aims to increase awareness, generate interest, and drive sales …

The essential guide for retail promotion optimization and planning to drive efficiency and boost margins. Read more.

Jul 2, 2025 · Promotion management is the systematic process of planning, executing, and evaluating promotional activities to effectively drive customer engagement and sales while …

Oct 9, 2025 · Publishes research on promotion management, covering topics like promotion mix, social marketing, supply chain management, and consumer motivation.

Apr 10, 2023 · A promotion strategy is the plan and tactics surrounding a product’s promotion. It consists of the goals behind your promotion and the steps you’ll take to promote your product …

Whether creating special product bundles, organizing a trade allowance, or launching a loyalty program, executing trade promotion management plans correctly can improve sales and …

Our Promotion Performance solutions provides companies with the information they need to design effective offers and manage their promotion investments.

Mar 26, 2025 · As we’ve discussed in other chapters, the “4Ps” (product, price, place, promotion), also known as the “marketing mix,” provide a conceptual framework employed by marketers to …