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1:52
YouTube
BlindSpott
How Hook Model works in 2 minutes
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up ...
1.4K views
Oct 7, 2019
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