Coinbase's Super Bowl Ad: A Floating QR Code
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Coinbase's Super Bowl Ad: A Floating QR Code
Feb 13, 2022
adweek.com
Yes, Coinbase turned the hashtag#SuperBowl into a 100 million-person karaoke party. 🎤 The crypto brand surprised Super Bowl watchers in 2022 with 60 seconds of a bouncing QR code, a bold acquisition play that flouted the rules of Super Bowl advertising. This year, it returned with a sequel of sorts—also very innovative, but this time more of a pure brand play. The spot, titled “Everybody Coinbase” and made by Isle of Any, is meant to feel more like a shared activity than a typical commercial br
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