The 9 families of fragrance: Which one are you?
The 9 families of fragrance: Which one are you?
3 weeks ago
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What is Scent Marketing | How Does Scent Marketing Works?
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What Are Fragrance Families? Fragrance families are the industry’s way of grouping perfumes based on their dominant scent characteristics. Each family shares a common structure and vibe — helping you better understand what a fragrance will smell like before testing it. The main families, as seen on Michael Edwards’ Fragrance Wheel, are: Floral, Ambery, Woody, and Fresh — with subfamilies like Soft Floral, Woody Amber, or Citrus to describe more specific styles. Knowing these families helps you d
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Here’s everything you need to know about scent beads: 1) They’re not detergent, not softener, not bleach, just fragrance. Basically perfume for your laundry. 2) The tech behind them? Perfume capsules that burst with friction. When you walk, move, or even rub your sleeve, fresh scent! They’re literally scratch-and-sniff, try it. 3) To use them: toss the beads directly into the drum before adding clothes. 4) Most are made of fragrance, dye, and polyethylene glycol (PEG)—a water-soluble carrier for
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