As we move into 2026, sport once again takes centre stage on a global scale. But before looking forward, it’s worth looking back at a moment that united a nation🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland qualifying for the World Cup was more than a result; it was belief, pride, and momentum felt across the country. The JD Sports x Scotland FC “We’ll Be Coming” campaign captured that energy, turning a major sporting milestone into a powerful cultural moment and delivering over 13 million impressions. Looking ahead,

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